• Product descriptions
Even if other sellers are selling exactly the same things you are, you can set yourself apart from them with unique product descriptions that let your visitors envision your products in their hands—so they ultimately hit that Add To Cart button.
• Category descriptions
An overview of each category in your shop can help Google to properly index your site while also giving site visitors a look at what you offer. Use your category pages to call out best sellers, staff picks, manufacturers to know, and more.
• About Us pages
Customers want to know YOUR story. They want a reason to trust you, to put faith in your products and services. An effective About Us page does just that, and our writers have written thousands of them.
• Blog posts
Link back to your store with interesting blog posts that capture readers’ attention and convert them to buyers.
Keep in touch with your email subscribers with effective newsletters that make them want to click to learn more—transforming weekly email blasts into sales bursts for your bottom line.
• Articles and how-to guides
Position yourself as an authority with articles and guides that educate the reader, and take advantage of links back to your site to convert readers to shoppers.
• Review content
Reviews of your products give shoppers confidence in what you offer, so they are more apt to buy.